More often than not, plumbers get so caught in the wave of daily business running and customer service that they don’t even remember to strategize their marketing. Who needs marketing anyway since there are customers to service and business to run daily? This is a misconception. What happens when the current pool of customers dries up? You might want to say how possible? The truth is, it happens every now and then, more often than you think. Business owners enjoy a level of success over a period of time and suddenly the customers begin to fade away. Besides the current pool of customers drying up, you should be focused on growing your business continuously and marketing is a tool you cannot do without.
2020 being the beginning of a new decade, we must be better positioned to take advantage of opportunities around us. In the last decade, we have seen a lot of new trends in marketing. You cannot go about marketing today the same way you did in 2010. Things have evolved pretty well. In certain cases, what to do might be relatively the same but how to do them are certainly different.
The plumbing market is a very versatile one that needs proper mastery to stay on top of the game. You need to be armed with key marketing ideas and strategies to at least remain relevant to the industry. Although one of the oldest and most effective ways to market your services is through word of mouth, and the people behind https://allserviceplumbers.com/long-beach completely agree. They believe that good plumbing service should be able to provide customers with high-quality plumbing that will put homeowners to shame for even trying to do it themselves. This way, you can be assured that your company will be on top of their head whenever plumbing issues arise in casual conversations or when other people ask them for recommendations.
For anyone who is looking to take their plumbing business to the next level in 2020, then they should know the following 6 marketing ideas:
- Referral Program
One of the most powerful and highly productive marketing ideas of all time is strong referrals. You are in business today because some people believe in what you do and consider your skills and services to be at least good enough. These are called your customers. You have won them over, at least for now.
To grow your business, you need new customers and a very important and easy way to get them is through your current customers. Referrals or word of mouth is a strong marketing strategy that you must leverage on to take your business to the next level.
How do you do this?
Ø Be good at what you do
The first thing that gets you a customer is that you have value to offer. They are sure they will get value for their money. When a customer is impressed by your work, you get to keep him or her.
Ø Excellent customer service
Besides the fact that you do well on the job, it is important to make your customers feel all-round comfort with your services. Respect time, take your time on the job including adding a little more than expected and tidying the environment are few excellent customer service practices. The feeling is as important as the value.
Ø Encourage referral
Few customers will refer you to people in their circle of influence but are usually only a small percentage. It is important that you encourage your customers to refer you after delivering value. You can even offer incentives for such acts. Who doesn’t like extra dollars or discounts? Some businesses guide their customers on how to handle referral, you can imbibe this.
Reviews can go a long way in convincing a new customer to prefer you. Usually, new customers check what previous customers have to say about you before choosing you. A typical customer is not driven to put in a review at all means except in a few cases where customers feel extremely happy or disappointed. You can foster reviews by asking professionally and guiding where need be. It is better to get a review at least 24 hours after the service.
- Be involved in the local community
Position yourself in the community in such a way that when your service is needed, your brand comes to mind first. Join local associations and attend meetings where lots of locals come together.
- Online community
Today, a great deal happened online. If you want to take your business to the next level, you must take advantage of the opportunities presented by the internet. Join a plumber online community and be sure to promote your brand as much as permitted. Engage with users, answer questions on the forum and give plumbing advice. In no time, you will be able to generate leads.
- Strategic search and card sharing
Search for other homes in your area as they are more likely to need plumbing services. When you identify these homes, get your card in their hands. When you have the opportunity of talking to them, take it and leave a good impression.
- Social Media and Email marketing
Get your products, services, and works in the faces of people through social media. Twitter, Facebook, Instagram, and youtube have been used as marketing tools by many and they are doing well. You should do the same. Email marketing is always a good idea.
The above marketing ideas will take your plumbing business to the next level in 2020. But you should not limit yourself to only the methods listed here. You should aim to learn more and constantly look for new ways to improve your business as there are always new marketing strategies being created every now and then.